Marketing and Product Management Associate
Toronto, Ontario, Canada
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Full-time
Cosm Medical is a Toronto-based medical device company. Our goal is to transform the way pelvic floor disorders are treated thanks to 3D printing, AI and cloud software, and create Personalized Pelvic Health. Pelvic floor disorders, including pelvic organ prolapse, urinary and fecal incontinence, drastically decrease quality of life. These disorders are common (affects 1 in 4 adult women), growing (affects half of all women by 80 years of age) and underserved (stigmatized and traditionally low priority vs. other health concerns). The current non-surgical treatment for pelvic organ prolapse is the use of pessaries, which are intravaginal inserts that come in 100+ different sizes and shapes and are fit by trial and error, resulting in a relatively low success rate.
Cosm is commercializing the world’s first personalized pessary, Gynethotics™, or made-to-measure gynecological orthotics, improving patient satisfaction and outcomes compared to off-the-shelf devices, alongside a software platform to streamline the pessary practice.
Join our mission for Personalizing Pelvic Health!
Role Summary
The Marketing and Product Management Associate is responsible for product ownership, upstream and downstream marketing of Cosm Medical products. Reporting to the Head of Product, they will provide critical input into Cosm’s innovation and product development pipeline, by translating user (clinician and patient) needs into product requirements and specifications while developing Cosm’s marketing activities to ensure the successful launch, use and scale of Cosm products.
The job is located at Cosm’s manufacturing lab at the MaRS Accelerator (101 College St.) in Toronto’s world-renowned Healthcare Technology Hub.
Job Description
Responsibilities:
Downstream marketing
Drive product launch and promotion with internal and external stakeholders, support sales and customer service as needed to ensure commercialization success
Manage and develop content for marketing and communications projects not limited to social media, website and brochures
Raise brand awareness through external communication
Organize Cosm presence at trade shows and other product demonstrations
Coordinate with all stakeholders to create and validate go-to-market strategies aligning with country/region specific payment models
Build relationships with Key Opinion Leaders (KOLs) and clinicians to establish and grow Centers of Excellence for Cosm products
Customer Success & Sales
Drive sales adoption, customer engagement, and track key revenue metrics
Manage the customer onboarding and support process, incorporating systematic feedback loops
Product ownership
Build a deep understanding of customer needs and insights and represent the customer (payers, providers, and patients) as a stakeholder throughout the research, development and commercialization process
Translate user (clinician and patient) needs into detailed product requirements and specifications
Contribute to product development lifecycle with relevant user documentation as needed (user requirements, use cases, user interface, IFU, labeling, training, etc.)
Conducting post-market surveillance marketing-related activities; tracking user feedback, adoption, performance metrics
Upstream marketing
Leverage deep understanding of customer needs to lead product vision, go-to-market strategy, market segmentation, targeting, product positioning, competitive analysis, value proposition and messaging that resonates with the target market
Develop health economics models for Cosm products
Consistently look for areas of improvement to grow, improve financial performance, and gain competitive advantages by identifying and articulating refinements on current and new opportunities in the marketplace
Other activities as assigned.
Qualifications and Skills:
Excellent verbal and written communication skills
Ability to Gather, organize and present information in a clear, concise, and compelling manner.
Project management skills to manage internal deadlines, co-ordinate with external vendors and clinical partners.
Meeting commitments on time with effective time management skills.
Bachelor’s degree in health sciences, economics, and/or healthcare marketing required
1+ year experience in health economics, market access, or product manager considered an asset.
Master’s degrees or Project Management Certification considered an asset.
Experience in Medical Device product development / engineering OR any other highly regulated industries (ISO 13485, 60601, etc.) is an asset.
Why Join Cosm Medical?
Be at the forefront of personalized healthcare innovation.
Work in a collaborative, high-impactstartup environment.
Gain experience in marketing, medical device product management, and quality processes.
Located in Toronto’s leading HealthTech hub (MaRS Discovery District) with access to top-tier innovation resources.
COSM is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.
To apply, please send an email to ops@cosm.care. Please include the title of the position you are applying to in the subject line and attach your resume.